The jokes were already popping on Twitter before the final buzzer sounded, when it became clear that the Brooklyn Nets weren’t shooting their way out of the last deficit they’d need to overcome in this series. This was what you got when your arena was built on displaced households, what you got when you overpaid your way into a playoff lineup after years of mediocrity. You got to lose at home in your fancy arena, sputtering out against a team missing half its starters that just seemed to want it more, cliches be damned, because they’d been here before and knew exactly what it takes, on some metaphysical level of “effort” and “energy,” to lift yourself out of an unfavorable situation.
They were jokes, yes, but they carried an edge that wasn’t so nice. That got me wondering why, Twitter bravado aside, people seemed to take pleasure in the Nets losing in a way that evaded Houston or Milwaukee’s playoff exit. It’s easy to make fun of this team because of their fancy arena, their fashion makeover, their invoking of Jay-Z for a few years so casual fans might think this team was cool, a sentiment that’s never needed to be overtly sold in the NBA. Players and teams are cool or not and here was Brooklyn, swaggering into NYC in their black and white uniforms and trying to snatch the crown from the Knicks, who despite not accomplishing much over the last decade are still the city’s premier team. It felt a little gaudy, and thus why not snark on those jokers when they let down in the biggest game of the season?
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